We felt it was effective to focus on the clown and one character with black around it because it gives the audience questions such as, where are they? and what shall happen next?
Because the character is young it will attract a younger audience which is what we wanted to achieve. The use of production credits is effective because its white on a dark back ground makes it stand out. Another positive point is that we have capitalised the names so that they stand out. The most important information is bold so that the audience can know the name and when so it will keep them interested in watching it.
By showing the clown it gives the audience a sneak peak to keep them wondering what the clown shall be like but also lots of people are into horror films that include clowns so therefore it is most likely to make them want to watch more.
Putting that it is in cinemas on 31st October is effective because it is released on Halloween which is when many people will want to go and see a horror that will make them feel frightened and get their adrenaline going. This will instantly gain a audience.
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