Although we had done research on other film posters we had not looked at the IT one as we wanted to steer clear of making it similar however afterwards we realised it was very similar. There are many features that are similar on the two posters. The first being that it is a dark background so that the character(s) stand out. Another is the use of the titles at the bottom, this is effective because it stands out against the black background but also gives important information.
Typically in an older film the use of red represents blood and this was used a lot which is most likely why it is used in IT because it is a new version of the TV series in 1990.
We wanted to keep away from this because otherwise it would be too stereotypical and our trailer already involves multiple stereotypes of a horror film.
Our poster conveys many features of real production posters. It includes the date of release at the bottom of the poster which many film posters do.
We also created a film magazine for our trailer. We felt it was important to capture the clown on the front of the magazine because we looked at other magazine covers and they feature the main film of the week on the cover. Below is an example we found of this.
We made sure the clown stuck out by making the blue and red on him stand out as on other magazine covers they are bright. This is because it attracts customers to want to buy the product. We also made sure the magazine name stood out as this is common on many different magazines. I feel we met many of the stereotypes of a magazine cover but also made it our own by only featuring pictures of our film. 
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