This was our first initial idea of a film title, we felt it was a good idea because last year there was a clown craze and our story line is based on the return of a clown. The use of the scratchy writing is effective because throughout the trailer we want to give off the impression that the clown is psychotic and on the run. The use of the black background is effective because it makes the writing stand out more and stereotypically black is a negative colour which suggests to the audience that there shall be issues ahead.
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