Unfriended trailer analysis

The trailer begins by showing us clips off of the internet some funny some loving. This makes us question why we are seeing parts of lots of peoples lives but we then feel like it is a happy trailer due to the fact everyone in the clips look happy. However then the use of editing is used to show us the title of "ONLINE YOUR MEMORIES LAST FOREVER" this makes us think about what we have uploaded and what could be on the internet. Then more happy videos are shown which confuses us because it all seems to good to be true. "BUT SO DO YOUR MISTAKES" this is effective because we now realise it is about to go downhill and become scary...

We then begin to learn about a  girl through the titles, we then see her unfortunately commit suicide, this is shocking and makes the audience feel sorry for her as we learn she committed suicide due to one post that she didn't upload. This makes the audience want to continue to watch as we want to know more about her life and how every one else has dealt with it. We begin to learn that the day on the trailer is the anniversary of the death. This makes it personal to the audience as we saw her end her own life and now we are about to witness an anniversary of her death. By making it personal towards the audience it makes us want to watch the film as we feel a connection between the audience and characters. We are then introduced to other characters who are on a video chat together. This is where it all goes wrong... The use of sound is effective as we learn that they are joined by someone else through the panic and dialogue used. When we learn that someone is on the chat that they do not know we begin to panic, however that becomes worse when we find out the person shall play a game with them for whoever put up the video.   We then learn if you leave the chat you are dead! As the people leave we see them die 1 by 1. As they continue to die the music becomes more loud and dramatic and then the characters are screaming, this is effective because we fear for the next person so we cant not watch it but we are also terrified.  The title then comes across the screen "THIS SPRING" this makes the audience aware of when it is and keeps them interested in watching it. However it then gets down to the last character alive, as we fear of what may happen to her she screams and then it cuts to the title of the film "UNFRIENDED" This makes us want to watch the video to see if the girl makes it out alive but also makes us aware of the film so we are more likely to go and see it.