beauty and the beast trailer analysis

Beauty and the beast is a famous fairy-tale that was first released in 1991 which made $425 million at box office. They have recently released a re make of the original film. The remake made $1.263 billion at box office. Therefore showing from these results that due to the popularity of the first film the remake made more as it has a larger target audience. children at the time of the release in 1991 will have gone to have seen the film because they would want to see if the film is as good as the original but also the younger generation of now would want to see the film as they would enjoy fairy tales.


An establishing shot is used at the begging of the trailer to show us where Belle lives. We are then introduced to Belle and her father who talks to Belle about how clever she is in this small town, by putting this dialogue at the beginning it creates an understanding for us of what Belles character is like. However after her father gets captured she then replaces where he should be to protect him. This makes us sympathise with Belle as she has given up her life and freedom for her father.


We are then introduced to the Beast through a close up of his face, this makes us question whether he is nice as he looks scary. Straight after being introduced to other characters, Lumière, Cogsworth, Chip, Mrs. Potts and Babette. Because these are pots, a candle stand a clock etc. and a beast it loses the reality however makes the film come to life more as it becomes more theatrical. The use of the music makes the film feel upbeat and happy which is good for young children as otherwise it would have been too complicated for them.


However, the romance between Belle and the Beast begins to form which makes us want to know whether they get together as it isn't stereotypical for a fairy-tale but that is what makes us want to continue to watch.


The close ups of the dancers is effective because it sets the mode for the scene to make us understand there is a big event going on. However, the mood then all comes crashing down which we are shown through the use of diegetic sound when a crowd of people all cheer together with flames. The use of the flames is effective because red and fire suggest danger and aggressiveness.


The two shot of Belle and the Beast is effective because she is looking up to Beast but no longer in fear, he is huge compared to her however this works because it shows people can love anyone no mater who they are which attracts an older audience and we hope that their love continues.


The use of editing is effective because the titles capture us into the fairy-tale " experience the tale" by making it personal to us it makes us want to continue to watch and to watch the film.