Annabelle was very popular throughout many ages groups, specifically teenagers and young adults. Due to its popularity they have recently brought out a number 2. The reason it is popular throughout teenagers is because stereotypically they enjoy the thrill of being scared and friends and couples go to see them. By being released in the summer holidays this meant more people were likely to go and see it therefore they would have made more money than releasing it after everyone has gone back to school.
In the beginning of the trailer we are shown a dusty hot setting with an old car driving through, this instantly makes the audience have questions but also shows us the area is of lower class. We are then introduced to a little girl who is unable to walk normally, this makes us fear the worst as we know it is a horror and she wouldn't be able to escape if something were to happen. The close up of her face shows us she is intrigued to find out what the place is about which also makes the audience want to know more. We then have a close up of the top windows of the house, it is old fragile and looks like a house that would stereotypically be in a horror film as it is creepy!
The use of editing is used to show different scenes throughout the film without giving away too much, this assures it is not boring and keeps the audience on their toes throughout.
The long shot shows us the surroundings of where the young girl is, this creates tension because it is dark, gloomy and there is no other house in sight.
The young girl discovers there is a girl standing in one of the rooms alone, as she slowly walks up to see if she is ok we begin to become concerned for both girls as nothing is ever as it seems in a horror film. When the girl instantly turns round we see a close up of a scary face that is not the girls, by editing it to make it all go so quickly it makes us question what happened to the little girl and who has taken over the girls body, we then see the wriggling hand as the other girl tries to escape this makes us have even more questions!
An establishing shot is then used to show us more of the surroundings of the house, because we have just realised that there is something unusual in the house we then see how if the other girl tries to escape there is no where near to communicate with anyone.
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